In 2019, business analytics started being taken seriously. As businesses stop asking themselves “do I need analytics?” and start asking themselves “how can I get analytics?” 2020 will witness major acceleration in all of the trends we’ve come to know, and introduce a few new ones that join the forces of business intelligence and predictive […]
Big data is no longer restricted to massive enterprises. Small businesses and particularly SMEs are discovering how it can increase the company’s success. If equipped with useful information, small businesses can also benefit from it to market to consumers, just like big companies do.